Potential fans are being sent to a dynamic landing page that we create and continuously optimize based on the fan behavior that we observe. This landing page lives on Facebook so that potential fans are never pulled out of the world of Facebook. The landing page always prompts the user to interact with your content by joining your mailing list, sharing your music, playing your music, or liking your band page. We are continually optimizing the way the landing page works so that you always get the benefit of our learnings without having to do anything.